Station Profile

garth brooks no3dFormat & Call Letters

Country - KVOE FM

Format Description

Country 101.7 plays the biggest Country music artists in America today and yesterday. 

Country 101.7 targets affluent listeners 25 to 64 years old with the core audience in the 35-54 demographic.

The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

keith urban no 3dWe play the Icons of Country Music! Country 101.7 listeners tune in to hear the biggest Country artists such as Garth Brooks, Kenny Chesney, Shania Twain, John Michael Montgomery, Alabama, Kelsea Ballerini, The Judds, Vince Gill, Kip Moore, Dierks Bentley, Randy Travis, Thomas Rhett, Alan Jackson, Lee Brice, Tricia Yearwood, Brooks & Dunn, Brett Young, Clint Black, Lady Antebellum, Faith Hill, Thomas Rhett, George Strait, Tim McGraw, Hank Williams Jr and many more.

The Country 101.7 Country music format is quickly becoming a very popular at work choice for listeners.

Country 101.7 is proud to carry Kansas City Chiefs Football, K-State Wildcat Football & Basketball, NFL Football, NCAA Football & NCAA Basketball. We're also proud to carry the area's High School Football and Basketball game of the Week.

Country 101.7 allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

Country 101.7has wide demographic appeal with consumers who have purchasing power!

Age Composition: Country 101.7 targets Affluent listeners in the 25-54 age group. Most of Country Radio listeners in America fall into the 25-64 age group. 

couple 52- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Over 16% of Country listeners in America are adults 55 to 64 years old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.  
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 15 % of Country listeners in America are adults 65+.

Gender: Country listeners in America have approximately a 50/50 split between males and female.

Occupation: Country 101.7 listeners are employed as Owners, Managers or Professionals, employed as Tradespeople, employed in the Sales and Service industry and are employed as Administrators or Clerical staff.

Household Income: Country 101.7 listeners have high earning power.

- Over 25% of Country listeners in America have an income over $75,000.
- Almost 25% of Country listeners in America have an income of $50,000 - $74,999.
Almost 30% of Country listeners in America have an income of $25,000 - $49,999.

COUPLE 54Education: Country 101.7 listeners are well educated. Most of Country 101.7 have attended college. 

Investments: Country 101.7 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: Country 101.7 attracts listeners who actively participate in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with Country 101.7.

Lifestyle Profile

Country 101.7 listeners are in their prime earning and spending years.

Country 101.7 targets homeowners. A huge category for these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

construction 22- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

The Country 101.7 is targeted to reach active consumers in their prime spending years.

Country 101.7 Listeners Have Purchasing Power

couple 7

Country 101.7 targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Country 101.7 is committed to delivering the best value for advertisers today delivering an audience in their prime purchasing years.

Country 101.7 Coverage Map

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