Station Profile


Ag Programming & Stations

Agriculture News/Talk/Weather Programming

KVOE AM & FM, Country 101.7, Mix 104.9

Ag Programming Designed To Get More Customers

We are your one-stop shop in the Emporia Area for all things farm, ranch, news, and weather!

farming 3Agriculture generates 20 percent of the U.S. gross national product. Our stations are dedicated to being Emporia's agriculture source. From keeping producers informed about what’s happening in their industry to educating consumers we keep you informed with the latest agriculture news you need to best manage your business.

Farmers and ranchers listen to our stations for farm news, weather, markets, and ag information. In fact, According to Brownfield Ag News found that radio surpassed all other forms of media for farmers and ranchers every single day and that 89% of farmers and ranchers listened to farm radio nationwide at least three times per week!

Our stations report on farm and ranch news including poultry, dairy, beef, horses, sheep, row crops and forages, farm business management, product information, farm safety, new ag initiatives, organic farms and farming, legislative matters, rural issues, market conditions and more for ranchers and producers.

farming 6Our stations have been Emporia's locally owned and operated and strive to bring content to the airwaves that farmers in a saturated market can rely on daily. We keep listeners informed.

For those in agriculture, our stations provide the most comprehensive coverage of markets, farm news, and coverage of local, statewide and national events. If agriculture needs to know, they turn to us.

We deliver Ag News that connects producers with consumers. More ranchers & farmers listen to Ag Radio more than any other radio format!

farming 7We are targeted to reach Affluent Men 35+ with high earning power in their prime spending years.

- Our Ag News is the No.1 source to market to producers & farmers.
- Our Ag News targets adults aged 35 + and producers 25+.
- Our Ag News has some of the most educated and affluent listeners.

Our stations are an effective way to reach new Ag and ranch customers with a high disposable income.

Ag Radio Listeners

Our stations target listeners in their prime spending years.

farming 8Our Ag listeners:

- Are the decision-makers of their household and/or farm or ranch.
- Are loyal and listen for long periods of time.
- Are business-savvy and look for information to keep them informed on their market and keep their businesses profitable.
- Are primary 35 to 64+ with a secondary demographic: 25 to 54.

Age Profile:Most of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Most of our station's listeners are married or engaged.

Occupation Profile: We targets individuals who are employed full-time in a variety of occupations including farmer, rancher, owner, manager, professional, clerical, trade, skilled sales, and technical of farms or ranches.

Education Profile: Our stations attract listeners that are well educated. The majority have attended or completed college.

fishing 1Activities: Our stations attract listeners who actively participating in exercise and fitness, biking, hunting, fishing, boating, golfing, gardening, and hiking.

Our listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Investments: We target listeners who have high incomes, are homeowners and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

Our listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new Ag and ranch customers.

Market Your business to thousands of potential customers each week with our Ag programming.


Our Ag Programming Is Built For AG Advertisers

Ag Talk is foreground radio. Unlike music radio, Ag talk commands attention. Ag radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're listening closely.

Farming 2Ag programming is the best environment for an advertising message. Because Ag talk is the spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the most common point of tune-out is when a commercial begins. Yet Ag programming listeners regard commercials as informative.

Ag Talk programming is a resource. Because listeners use it for Ag news, weather, and business news, listeners find talk Ag radio informative.

Ag radio listeners are more involved. Because they're paying attention they're more likely to respond to advertising messages.

Ag programming is unique. Due to the nature of this programming, people listen to All Ag Radio differently.

farming 1

All Ag Radio is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest Ag news, sports, weather events and stories. 

All Ag Radio listeners are actively listening to get the Ag information they want. Your commercial message cuts through and gets heard on our stations.

Our stations are built for Ag advertisers. We deliver an affluent audience that can't be reached by any other radio station making our stations a great investment to help you get more customers.

Our stations Ag programming is one of the strongest ways to reach farmers and ranchers for today!

radio 29The All Ag Radio Line-up Monday To Friday

All Ag Radio features some of the most highly listened to Ag talk in the Emporia area.

5:30 a.m. – Ag Headline News 
7:00 a.m. – Agribusiness News 
8:00 a.m. – Ag Market Review and Overnight Trading Update
11:00 a.m. – Ag Markets Opening Update 
12:00 p.m. – Midday Farm Report and Market Update
3:30 p.m. – Closing Markets Report

Our sales team can help you make the right marketing decisions to grow your business and reach thousands of potential new Ag customers each week.

radio 40So Why Advertise On Our Stations

- Get top of mind awareness with thousands of customers each week.
- Increase traffic with a campaign designed to increase sales.
- Drive new traffic to your business seven days a week.
- Build your business’s image with potential new Ag customers quickly.
- Reinforce your brand's name and image with current customers.
- Increase recall with Ag consumers during the important buying cycle.
- Priced right making it a very affordable investment.

Our stations reach the right people who have Ag spending power!

Sponsorship Opportunities

farming 9- Ag News & Weather sponsorships
- Dairy Update sponsorships
- Sports sponsorships
- Regional Livestock Reports sponsorships
- Ag business News sponsorships
- Commodity Update sponsorships
- Livestock Futures sponsorships
- Grain Report sponsorships
- Futures Update sponsorships

Our stations are one of the most powerful way to reach Ag consumers today!

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